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          New England charm in the heart of Ohio


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October 09, 2017
-------------FOR PUBLICATION------------
Introducing EXPLORE BUCKEYE LAKE – Your Top Guide to Buckeye Lake
The Buckeye Lake Shopper Reporter announces the launch of EXPLORE BUCKEYE LAKE, a digital publication focusing on regional tourism: explorebuckeyelake.com
Founded in 1957 the Buckeye Lake Shopper Reporter has been referred to as “The Bible of the Lake” with everything lake residents need to know about where to eat, have fun, and shop. In 2009 Jeryne Peterson and Don Roberts purchased the paper. Over the past year, Jeryne and her team laid the groundwork to expand the printed paper to have a larger digital reach. In July of this year the Buckeye Lake Shopper Reporter transformed their content to include more editorial features, information on community events, and local resources. This retooling was paralleled by a new look for the overall brand, print layout, social media pages and website for the paper.
EXPLORE BUCKEYE LAKE serves as a first stop for information on the Lake and routes digital traffic to its community partners and advertisers. With relevant tourism information, important links, and quality photography, EXPLORE BUCKEYE LAKE aims to showcase a NEW and improved Buckeye Lake that brings visitors from Central Ohio and beyond.
Jeryne Peterson states, “Our goal with EXPLORE BUCKEYE LAKE is to continue to grow the partnerships with community organizations which our team at the Buckeye Lake Shopper Reporter has built over the past several years.”
Acting as an outlet for information about all things Buckeye Lake, EXPLORE BUCKEYE LAKE will be promoting the Lake’s businesses, events, and the Lake-lifestyle through REGIONAL advertising and public relations via a variety publications, both in print and online.
EXPLORE BUCKEYE LAKE includes special seasonal highlights and a rotating calendar of events which creates a forum for tourism that spans three counties and the surrounding villages and townships. By integrating with the Buckeye Lake Shopper Reporter’s social media channels, EXPLORE BUCKEYE LAKE harnesses existing traffic and reaches a new target market of travelers and visitors.
Jeryne concludes, “With all of the attention being paid to Buckeye Lake’s infrastructure and economic development, we’re so excited to be filling that void of visitor and business information for the tri-county region – bringing the Buckeye Lake business community into the 21st century.
For more information or interviews contact:
Jeryne Peterson, Owner, EXPLORE BUCKEYE LAKE
, 614-306-5196
Jeryne Peterson
(740) 246-4741