Launch: It's Not About Your Product

Most businesses start out focusing on their product, and they're missing the real opportunity ... focusing on the experience. We'll dive into design thinking with a hands-on workshop to let you practice, and you'll walk out ready to think very differently about your business or organization. Steve Krak is the Red Frame Lab Coordinator at Denison University, an entrepreneurship and design thinking resource for students, faculty, and staff. Steve's career has embraced design processes through 25 years of research and development at Battelle, 6 years in international k12 education consulting, and 2.5 years at Denison.